McLaughlin Volvo

When the Volvo Car Corporation takes soles ownership of Pininfarina Sveige AB in Sweden, their joint venture manufacturing facility in Uddevalla will meet its end. The Swedish plant currently manufactures the Volvo C70 hardtop convertible, but according to officials at the company, employees and manufacturing will be better suited at plants with a higher production volume.

Stefan Jacoby, President and CEO at Volvo, says "The low volumes in the Uddevalla plant do not justify continued...

Having been long established as a market leader in vehicle safety, Volvo seems to be ready to add to their core values. The Scandinavian automaker has officially announced their goals to crawl up the luxury-market ladder by the year 2020.

Beginning with a global brand tagline transformation, the "Designed Around You" idea clearly supports Volvo's commitment to providing a custom experience to those seeking a luxury vehicle. As Richard Monturo, Global Marketing Chief, Volvo?