McLaughlin Volvo

If you've been reading the McLaughlin Volvo blog lately, you have a pretty good idea of how quickly and drastically, Volvo Car Corporation is evolving to support their recently announced business plan aimed at taking a significant percentage of the luxury auto market. They're redefining everything - from their target audience to their global tagline to their future model lineup. The change, McLaughlin Volvo wants to focus on today, however, has to do with technology.

All changes in Volvo technologies will be based on two in-house development strategies. First, the Mars-badged automaker will focus on creating scalable vehicle architecture…

Volvo is making it all about you. From their new global tagline, "Built Around You" to the new concept they've just unveiled in Frankfurt, which is named after you. No, really...it's actually called the You.

The Volvo Concept You is part of the Swedish automaker's strategy to take a significant share of the luxury auto market, over the next few years. To successfully meet this goal, Volvo will, of course, have to revamp their entire model lineup. And, the Concept You embodies the direction of Volvo's most imminent luxury sedan.

Sleeker and more sophisticated than…